Sharing What We Found
After completing our research, we presented our findings to Group Health. We were happy to report the majority of their standard materials evaluated passed the criteria with flying colors.
After presenting our finding to our client, we did not feel as though we could stop there. We were eager to share our new knowledge with the design community and accepted an invitation to speak at IIDA’s Healthcare Forum to help spread the word.
Our presentation “Greenwash – Truth or Dare?” was designed to help others understand the task Group Health had given us, explain how we went about conducting our study, and the results discovered. We shared that the study lead us to find that there are many people out there claiming to be “green” when sometimes that is not always true. The hope is that people are not intentionally misrepresenting themselves; they just don’t understand how challenging it is to be “green.” The important lesson we wanted people to take away from our presentation was that you have to ask questions -- lots of questions. If we start asking these tough questions during design, it becomes clear that there is a demand for “green” performance on a greater level. Demand a better and greener product from your manufacturers. Be a student and a teacher. Help yourself become more knowledgeable, and share your findings with those around you.
Determining whether Group Health was doing a good job wasn’t as easy to decide as those involved thought it would be. The questions to be reviewed turned out to be more difficult than anticipated; in many cases, figuring out the answers wasn’t simple. However, the learning that came out of it was phenomenal for everyone involved and made us realize many of the answers still cannot be determined.
In general terms, yes, Group Health appears to be providing a conscientious effort to be sustainable. That being said, there’s a lot more that can be done, but we need a lot more knowledge to figure out how to really get there.
By: interested observer
Posted: August 5, 2009 11:42 AM
By: Happy
Posted: August 6, 2009 1:12 PM
By: Happy
Posted: August 6, 2009 1:12 PM