It’s important, though, to create “quality” content. It can require as much — or as little — time as you have to invest. And there are relatively little or no costs involved.

The definition of what constitutes “Social Media” is still a little blurry and open to interpretation, but one thing is for sure: It is widespread. Sites like MySpace.com, blogs (see ED+C’s EnviroBlog on our homepage) and video or photo sites (YouTube, Flickr) easily fall into this category. And I would say so do the “comments” option at the end of new articles (which ED+C offers on every single editorial page at www.EDCmag.com).

Global architecture firm HOK, for example, engages a very active community through “Life at HOK” at hoklife.com, featuring blogs, video and more.

Interface’s www.MissionZero.org includes news in addition to interactive education, social networking, peer-to-peer interaction and partnerships. Companies like InterfaceFLOR and others are also mixing advertising and social media (such as video) to connect with their audience.

I also recommend finding niche sites like www.greenwala.com, which was designed to be a social network to bring people together with brands committed to living and fostering a sustainable lifestyle.

Of course, there are plenty of pitfalls and downfalls in online communities. For example, how do you draw the line between personal and professional networking? Realize that social networking does have its limitations and also be aware that you usually aren’t the only person creating content on your pages.

If you’ve already discovered how to integrate social media into your business practices, please share your stories — good or bad — with me at hucalm@bnpmedia or one of the ED+C sites.

Now go get online and check out our pages, or start your own if you haven’t already.


I’ll see you online,

Michelle


Please share your videos with us. If you have captured your green building on video, e-mail a short synopsis to managing editor Derrick Teal at teald@bnpmedia.

Are you using social media for business? If so, which do you use most?