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Titebond GREENchoice Adhesives

February 2, 2010

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Green adhesives offer many benefits to the builders, remodelers and owners of residential dwellings or commercial buildings that use them. The primary benefits include improved air quality, less depletion of natural resources, potential tax breaks and potentially fewer health problems.

With these benefits in mind, the manufacturer that developed the first eco-friendly construction adhesive two decades ago developed the construction industry’s most complete line of solvent-free adhesives. And from there, the GREENchoice brand was born.

Eight types of adhesives comprise the core GREENchoice line. Solvent-free adhesives include GREENchoice Heavy-Duty Construction, Projects & Repair, All-Weather Subfloor, Professional Drywall, Professional Cove Base, Professional Acoustical Sealant and Professional Radon Sealant. The Greenchoiceline also includes eco-friendly Premium Polyurethane Construction Adhesive. So, the GREENchoicebranded program is diverse, offering a wide variety of products for multiple professional and DIY applications.

“Franklin launched the GREENchoice program to emphasize our own deep, ongoing commitment to offering products that are safe for the environment, for the crews who apply them and for the people who live or work in the buildings in which our products are used,” according to Franklin International president Evan Williams. “We embraced our obligation to develop environmentally safe adhesives many years before the green movement took root. Today, we are pleased both to be able to offer the industry every type of green adhesive needed to get the job done well – and safely — and to help raise industry awareness of the merits of building green.”

Franklin’s long-standing focus on environmentally safe products goes beyond the GREENchoice line. In addition to its solvent-free construction adhesives, Franklin offers close to 60 types of eco-friendly, solvent-free or VOC-compliant Titebond construction adhesives, flooring and specialty adhesives, wood glues, and caulks and sealants, in diverse sizes.

“The breadth of Franklin’s offering in solvent-free and VOC-compliant green products firmly establishes us as the long-time leader in adhesives for green building,” stated Nate Miles, senior vice president of Franklin’s Construction Division. “You don’t develop this remarkable product breadth overnight; it only evolves through a 20-year commitment to the environment and our customers.”

As part of its commitment to raising industry awareness of green building and to helping its customers choose green alternatives, Franklin also offers a dedicated GREENchoice web site, www.titebondgreenchoice.com. In addition to providing information on Franklin’s GREENchoice line and full range of environmentally friendly adhesives, caulks and sealants, the site is intended as an educational resource on green building for the construction industry. Information with direct links, to LEED, NAHB and Green Globes are provided, along with VOC information pertaining to individual states

To further support customers in the use of green products, Franklin also has established a dedicated, toll-free green help line. Customers can call 1-888-533-9043 for support in using all GREENchoice adhesives and green Titebond products.

Product profile content written and provided by manufacturer.


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