Do you consider yourself a “green-collar worker”? Wikipedia defines a green-collar worker as one who is employed in the environmental sectors of the economy, satisfying the demand for green development, often implementing environmentally-conscious design, policy and technology to improve conservation and sustainability.

So, by definition, I’m a green collar worker and you probably are — or have the potential to be — if you’re reading ED+C. Green-collar workers could range from green building design professionals, energy (and alternative energy) engineers, environmental marketers and manufacturers, or green developers and construction workers, just to name a few.

And I’m here to suggest that green collar is more than just a buzz phrase these days. Although I’m not directly involved with buildings as an architect or designers, I feel the pinch of the declining construction and housing markets. How about you? Hopefully, if you’re in the green building industry, you have found a way to capitalize on the situation.

This month, we introduce a new series entitled “Surviving and Thriving.” Our inaugural columnist, Jerry Yudelson, examines how to “surf the green wave” during a recession.

Make sure you get in on the action and find success in green opportunities, because it’s out there. An article in Business Week earlier this year reported that “A growing number of midlife career-changers … are trading in their nine-to-fives for jobs more in line with their convictions and concerns for Mother Earth. So-called ‘green-collar jobs’ are on the rise.” Business Week also reports, citing a report commissioned by the American Solar Energy Society, that the current tally of 8.5 million U.S. jobs in renewable-energy and energy-efficiency industries could grow to as many as 40 million by 2030.

You don’t need to learn a new trade today — most of you are already in a green position — you may just need to tailor your existing skills to move toward a greener profession. It wouldn’t hurt to have greener buildings that attract more tenants and save money in the long run. So, use the current economic situation to your advantage and sell the benefits of green to your clients.

Remember, your opportunities can only get better as more and more consumers go green.

Until next time,
Michelle


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