Cleveland, Ohio ― Sherwin-Williams, a leading provider of green products in the coatings industry, unveiled an environmentally preferable tradeshow booth. The display, developed in collaboration with Opus Design, showcases the company’s green products and environmental initiatives through innovative construction.

The booth was created with several environmentally preferred materials, such as plyboo, a plywood alternative derived from bamboo, and paperstone, a material utilizing 100 percent post-consumer waste paper and petroleum-free resin. Mechanical fasteners were used on the recycled aluminum framing to eliminate the need for welding, a process that can produce gasses harmful to air quality. In addition, the booth was designed to be efficient to ship and transportation needs will be reduced due to its lower weight.

“At Sherwin-Williams, ‘green’ is not just a color,” said Tresa Makowski, director of trade communications at the company. “Rather, it’s an ongoing initiative that describes our commitment to developing environmentally preferable solutions, including the way we exhibit our products. Opus Design skillfully developed a booth in tune with our green vision.”

The Sherwin-Williams green exhibitor booth will be used this year at the American Institute of Architects National Convention and Design Exposition, Construct 2008 show, National Apartment Association Conference and Greenbuild International Conference.

“A recent survey by the Exhibitor Magazine Group put the untapped market for green exhibiting at an estimated $9.24 billion,” said Craig Holley, vice president of marketing and sales at Opus Design, a division of Gallo Displays in Cleveland, Ohio. “We are pleased to set the bar higher and build a tradeshow booth for Sherwin-Williams that reflects this growing trend.”

Visit sherwin-williams.com for more information.