web exclusive: etnies' flagship new york city showroom transforms a neglected landmark structure into a modern, multi-functional space

August 1, 2006
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It's skateboarding culture meets contemporary design meets classic New York City, fused by eco-sensitive products and practices. etnies, the worldwide skateboarding shoe and apparel brand, opened the doors to its flagship New York City showroom this spring, celebrating the brand's 20th anniversary and leaving its permanent stamp on NYC's thriving cultural scene. The project transformed a neglected landmark structure into a modern, multi-functional space exemplifying etnies' commitment to preserving the environment and preserving the spirit of action sports.
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