The Metal Initiative is an industry-wide program designed to educate building owners, architects, and contractors about the use of metal in the building envelope. Carrying its message of metal primarily to the professional building owner community, The Metal Initiative seeks to gather and disseminate useful information for decision makers.

Virtually all facets of metal in construction are addressed to meet the varied needs of the owner and the building team, including return on investment, maintenance cost, life-cycle cost, environmental impact, recyclability, recycled content, cool roofing, useful life and aesthetics.  

The Metal Initiative also seeks to dispel myths that have permeated the construction community regarding the use of metal. Myths, such as metal being disposed in landfills rather than virtually 100 percent recycled, have kept many owners from realizing the full benefits that will accrue when they chose metal for their projects. Visit The Metal Initiative website (www.themetalinitiative.com) to learn how the benefits of metal products can positively impact your building construction and management plans. The Metal Initiative website features information about the economical and sustainable benefits of building with metal, and why metal is the perfect choice for new and retrofit commercial projects. Case studies and photos are also included.

In addition, The Metal Initiative offers a three-part webinar series, “The Benefits of Building with Metal,” during the spring and fall. The three USGBC/AIA approved presentations are “Metal Roofs and Walls from (A)luminum to (Z) inc,” “Retrofitting with Metal Roof and Wall Systems,” and “Building Green with Metal Roofs and Walls.” Visit www.themetalinitiative.com for details.

For more information about The Metal Initiative, contact Pam Schur, senior marketing manager, The Metal Initiative at pschur@connect2amc.com.