When you're in the store, how do you know which green product labels are truly meaningful and which aren't? Consumer Reports' new Eco-Label App, now available in the iTunes App Store, brings you the information you need on a wide range of environmental product claims. It is available for purchase at http://itunes.apple.com/us/app/eco-labels/id474002458?mt=8.

The Eco-Label App is a new mobile version of Consumer Reports' Greenerchoices.org, which includes an invaluable independent review of labels terms like "hypoallergenic" (not meaningful), "natural" (not meaningful), or "organic" (meaningful on most products, but not all).

"We've launched the mobile Eco-Label App to help consumers find out whether the claims on their favorite products are truthful," said Dr. Urvashi Rangan, Director of Consumer Safety and Sustainability at Consumer Reports. "As the popularity of green products continues to grow, it's important to know which green marketing claims you can trust and which ones you can't."

The Eco-Label App lets you search for information by alphabetical label index or by product including foods, cleaners, and personal care products. It also offers a label "report card," which provides clear guidance on which labels make truthful and meaningful claims, and which do not.

Like all Consumer Reports' reviews, the information is based on expert, independent analysis from a trusted source. The App costs $.99 and is located under the Utilities category in the App Store.