Waterside Plaza Adds Zipcars as a Tenant Amenity

New York, New York - With luxury apartments springing up all over the city, developers and property managers are finding it's harder than ever to stay ahead of the competition. However, savvy developers and property managers are stepping up to the challenge, enticing would-be residential and commercial tenants with unique tenant amenities, such as a fleet of Zipcars, that truly complement the New York lifestyle. To further differentiate their properties, Waterside Plaza has reached an agreement with Zipcar-a new twist on traditional car rental companies, offering vehicles for rent by the hour or by the day-to place vehicles on site and actively co-market the car sharing service and concept to residents. Zipcar offers over twenty different car makes and models, including Toyota Prius gas/electric hybrids, MINI Coopers, BMW 325i's, Pickup Trucks and Volkswagen Jettas. Members simply reserve online or over the phone, let themselves in with their Zipcard, and drive away. In New York, Zipcars cost as little as $8.50 an hour or $65 a day. Reservations include insurance, gas, and even the car's assigned parking spot, which members can use for the duration of their reservation. Zipcars are available 24 hours a day, seven days a week and since it is completely self-service, there are never any lines or paperwork to fill out. Members can reserve a Zipcar minutes or up to a year in advance at http://www.zipcar.com, or by calling 1-866-4ZIPCAR.