A key component of Green Built Home is an educational campaign highlighting the impacts of home construction and the lower-impact alternatives that are available. Green Built Home's current campaign primarily targets homebuilders and a small percentage of homebuyers. Green Built Home is working to encourage public discussion of the environmental costs of construction by raising awareness of the problems, the alternatives and the information and resources that are available.

With The Home Depot Foundation's support, Green Built Home also intends to introduce green building concepts into projects and make green building integral to affordable housing planning and implementation by demonstrating the practicality and feasibility of incorporating green techniques into affordable housing.

Specifically, Green Built Home will develop a set of guidelines, recommendations, sample project specifications, sample contract language, and design criteria that addresses green affordable housing in Wisconsin.