As the rest of the world descended upon the Motor City this past February for Superbowl XL, I boarded a transatlantic flight to Valencia, Spain for the 24th annual CEVISAMA (www.cevisama.feriavalencia.com) ceramic tile expo; traveling as a guest of Tile of Spain and ASCER, the Ceramic Tile Manufacturer's Association of Spain. Held February 7 - 11, 2006, at the newly renovated Feria Valencia center, CEVISAMA is the international trade show for ceramic tiles, surface coverings, bathroom and kitchen equipment, raw materials, glazes, frits and machinery (displayed only even years), and this year's installment featured over 1,400 exhibitors in addition to setting an attendance record for the show.