Personal interactions should not be squandered, or you risk signaling that your organization lacks the capacity to address specific concerns. 

Two missteps detract making your products or service the preferred choice among your target audiences.

Saying more is rarely better. The need to educate on the benefits of green does not require an encyclopedia entry for every ad, article or post.

“The key to talking is listening.” -- Kelly Foster in the 2011 film We Bought a Zoo

Companies need to recognize there is a broad spectrum of understanding. Information should be formatted to suit the audience.

Today more than ever, multiples voices share your story via paid, earned, owned and shared outlets. Everyone in your community has access to a variety of channels—social media, tradeshow booths, industry publications, and face-to-face meetings to name a few.

Today more than ever, multiples voices share your story via paid, earned, owned and shared outlets. Everyone in your community has access to a variety of channels—social media, tradeshow booths, industry publications, and face-to-face meetings to name a few.