High-speed communication multiplies the dangers of errors, omissions and oversharing. The latter happens to everyone when it’s so easy to say too much. With a trigger finger click, business and personal relationships change.

Saying more is rarely better. The need to educate on the benefits of green does not require an encyclopedia entry for every ad, article or post. Transparency can be maintained without a treatise. A defined message consistently used in all channels will be effective. iPad explains features in four words: Thin. Light. Fully Loaded. Don’t you want one?

Know when to cut. Whether it makes you laugh or cry, there is editing wisdom in the famous “Shut up, you had me at hello”scene from Jerry Macguire. Editing is unknown for my favorite 5 year old. He segues with a string of “by the ways” that elaborate or introduce his topics. The point is quickly lost. Sadly, you could think he is teaching content workshops to adult communicators.

Writing headlines for news articles earlier in my career was good training for twitter and finding the essence of a story thread. With information overload, simple, clear and consistent are critical.

 Bad ideas and too many cooks spoil the meal. More words and bad buffets do not create campaigns or meals worth repeating. Too many editors without a clear objective distract and dilute the content. Extract the essence to deliver flavor. Keep it simple. Be smart. Know your audience. Can your stakeholders share what’s important without a talking point? You don’t need to say it 20 ways, just one that works.