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Partnership Announced to Cover the Latest Trends in Energy-Efficient Roofing

Principia and EDC to deliver relevant issues to the energy-efficient segment of roofing industry.

January 7, 2013
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Principia Partners has announced Energy Efficient Roofing 2013 to be held at Omni Charlotte in Charlotte, N.C., on April 8 and 9, 2013. BNP Media is the exclusive media partner with specific publications Roofing Contractor, Architectural Roofing & Waterproofing and EDC featured at this event. Registration is now open. Visit for more information or to register online.

Energy Efficient Roofing 2013 represents Principia’s latest executive conference focused on a fast-growing segment in the building materials industry. This high-level management conference will deliver timely business and technical issues relevant to the energy efficient segment of the roofing industry. Energy Efficient Roofing 2013 is the only conference devoted to this hot topic.

The conference will include Principia’s popular “5 Questions” session where five representatives from manufacturing, contracting and property ownership will provide their perspective on five questions regarding the state of the industry and then form a panel for audience questions and interaction.

Other topic sessions and interactive panel discussions include:

  • The Building Code: What Does it Mean to Energy Efficient Roofing

  • Daylighting: Adding Sunlight to Your Energy Efficient Roofing Strategy

  • Reflectivity and Insulation: A Factual Look at Finding the Balance

  • Why Energy Companies are Incentivizing Energy Efficient Roofing

  • The Pitch: The Best Way to Sell Through Energy Efficient Roofing

John Calhoon, a principal at Principia and chair for the conference, says “We are very excited to be launching this conference on a dynamic segment of the roofing market. We’ve assembled a fantastic group of speakers and panelists representing the entire value chain. The discussions will be interactive, timely and actionable. All attendees from manufacturers, distributors, designers, contractors, facility managers and property owners will come away with ideas to help them make better decisions about energy efficient roofing and grow their business.”

Presenters represent leading participants from the roofing industry and major property owners. Panel sessions will address selected topics before opening up for Q&A from attendees. The highly popular interactive electronic audience participation allows each attendee to measure his or her own opinion against the entire group's view. Audience responses to questions are instantly revealed on-screen.

Principia's unique forum is an outstanding way for attendees to learn and network with others from around the world. The event will offer the industry an opportunity to collaborate, build and strengthen supplier-customer relationships.

Energy Efficient Roofing 2013 also includes an exhibition of roofing industry participants, held adjacent to the conference room. Companies including manufacturers of raw materials and roofing products will exhibit their latest product and service offerings aimed at the energy-efficient roofing market segment. The exhibition gives attendees an opportunity to discuss first-hand their specific needs and interests with these various suppliers.


About Principia Conferences
Principia Conferences is part of Principia. Founded in 1995, Principia is a strategy consulting firm focused on building materials and chemicals, helping clients increase market share, grow revenues and improve margins.

The firm's industry focus translates into the knowledge and market access needed to have visibility up and down the value chain. Principia measures attitudes and quantitative data from raw materials suppliers through the final users, delivering the acute Voice of Customer insights required to best evaluate market realities.

Principia's actionable recommendations lead to better decision making by client companies. Principia has built a long track record of client performance improvement based on the foresight delivered in every Principia engagement.

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